Health is priceless, but the decision to prioritize it was not for the Big Ten. Canceling college football season for the safety of student-athletes during the COVID-19 pandemic will cost Big Ten athletic departments more than $275 million in ticket sales and could reach $1 billion in total lost revenue, according to NCAA fiscal reports...
Big Ten could lose up to $1B in revenue after canceling fall football
New York Post - 13 Aug 2020 04:45
Health is priceless, but the decision to prioritize it was not for the Big Ten. Canceling college football season for the safety of student-athletes during the COVID-19 pandemic will cost Big Ten athletic departments more than $275 million in ticket sales and could reach $1 billion in total lost revenue, according to NCAA fiscal reports...
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